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Did a big scary thing this year that is turning out to be one of the best decisions ever… I hired a Junior Designer! Meet Rory! An incredible designer with a gentle spirit and a solid presence. She takes on tasks without hesitation, asks que
Designing the brand and website for Ian O’Brien was super fun for two reasons: 1. He had a clear niche, OCD, which means we knew exactly who we were designing for and we weren’t getting caught up looking at others in the industry but ra
Just because you’re in the same industry does not mean your brand should look the same. Here’s a breakdown of three recent Easy™️ counsellor brands/websites and how we tweaked the designs to fit with their respective audiences.
Trust isn’t built in a single interaction, it’s built over time. A familiar colour. A recognizable layout. A consistent voice. A website that feels like the social post that led you there. Every time someone encounters your business, th
Don’t get me wrong, I love me some time at the blue factory, but it gets exhausting when everytime you go to create something for your brand, you get sucked in to a new template, or a new typeface, or a new shade of blue. 🦋🫐🌀💧 When you spe
When you design for your audience instead of your industry, the decisions become obvious. For @motionally.ca, that meant embracing movement, embodiment, and a visual identity that feels alive and expressive rather than simply following the conventio

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