Brand and logo design for therapists and service-based businesses
Your brand should do more than look polished. It should help the right people understand your work, remember what makes it different and feel confident taking the next step.
What goes into an Easy Originals brand?
A brand is more than a logo. It’s the strategy, positioning and visual system that help all the different parts of your business feel like they belong together.
Strategic Foundation
Before we design anything, we define your brand strategy: your positioning, audience, goals and personality, so we know exactly what your brand needs to communicate and how it should look and feel.
Audience-Focused Direction
We consider your audience, industry and competitive landscape so your brand feels authentic to you while still connecting with the people you most want to reach.
Thoughtful Positioning
Clear positioning makes the depth and value of your work easier to communicate. We identify what sets you apart and help shape how that comes through in your messaging and design.
Distinctive Visual Identity
Your logo, typography, colour palette and supporting graphics are designed to work together as one recognizable visual language.
A Brand You Can Actually Use
You’ll receive an organized, flexible system and clear guidance for applying it, so you can create content, build new materials and keep your brand consistent with confidence.
WHAT’S INCLUDED:
Every Easy Brand Identity Includes:
A custom brand strategy
Audience, industry and competitor research
Brand positioning and voice direction
Creative direction and moodboarding
A primary logo and supporting logo variations
A custom colour palette
A cohesive typography system
Supporting graphic elements as needed
Clear brand guidelines
Organized files for print and digital use
Training and post-project support
Additional elements such as patterns, social media templates, packaging, merchandise, email signatures and printed collateral can be incorporated when they support the needs of your business.
Recent Brand Design Work
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Northern Lights
Sex therapy education across canada
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Ian O'Brien Psychotherapy
OCD Specialist Therapist in Dublin, Ireland
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The Curious Kind
Group therapy practice In Vancouver, BC
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Motionally
Trauma-informed, somatic focused therapist in BC
CHOOSE YOUR EXPERIENCE
How to build your brand with Easy
What is it: Deeply rooted strategic brand design
Timeline: 6+ weeks, based on project scope
Cost: $3,800+, based on project scope
More time and room to explore
An extended, collaborative process for established, growing or more complex businesses that need more space for research, creative exploration and refinement.
The Deep Dive can focus on your brand or carry the strategy and creative direction through a complete brand-and-website project.
What is it: 1-week brand design
Timeline: 1 week
Cost: $3,500
Focused, efficient and ready in one week
One dedicated Brand Week to develop your strategy, visual identity and the tools you need to use your new brand confidently.
This is best for service-based businesses that are prepared, make confident decisions and want thoughtful professional branding without a drawn-out timeline.
Need a website too?
Book 2 Easy Weeks together for $5,000 CAD to tackle your brand and website, or choose a custom Deep Dive to build both through a more spacious, collaborative process.
Not ready for a complete custom brand?
get hourly design support
Start with a Quick Dip
If you need a more polished and consistent visual foundation but aren’t ready for the strategy or scope of a complete custom brand, a Quick Dip gives you the core pieces you need to move forward now, with room to grow later.
