Branding vs. Website Design, Which Comes First?
It’s a question I get all the time: Should I start with my brand or jump straight into a website?
If you’re launching a business (or rebranding), it can feel overwhelming to know where to begin. You might already have a logo you threw together in Canva, or maybe you’ve been sitting on a domain name for six months wondering what to do with it.
Here’s the truth: branding and website design go hand-in-hand, but one really should come first.
Start with Your Brand (Even If It’s Still Evolving)
Your brand is the foundation of how your business shows up. It includes things like your logo, fonts, colours, and imagery, but more importantly, it includes your tone of voice, your values, and how you want people to feel when they interact with you.
If you skip this step and go straight into building a website, chances are you’ll end up tweaking it over and over again, or worse, feeling like it doesn’t reflect the heart of your business.
I always tell clients: You already have a brand — whether it was built intentionally or not. If your graphics are disjointed, your messaging always changes, or your visuals feel inconsistent, the impression you're leaving is that your business might be disorganized or even untrustworthy. Your website will only work if it reflects a clear and cohesive brand underneath.
How I Help Clients With Both (Quickly and Strategically)
Whether you're starting from scratch or trying to level up what you've already got, I guide you through a process that results in a clear, intentional brand identity and a fully custom Squarespace website that reflects your business, not just aesthetically, but strategically too.
That means strategy, brand design, and a custom-built website that doesn’t just look good, but works for you. Every decision we make is rooted in your goals, your audience, and how you want to show up in the world.
Still Not Sure Where You’re At?
If you’re thinking, “I have a bit of a brand, but it’s kind of all over the place,” or “I already have a logo, but I’m not in love with it", that’s the perfect time to pause and build a stronger foundation before launching a website.
You’ll save time, money, and frustration in the long run. And you’ll walk away with a clear, confident brand that actually supports your business goals.
Book a Free Discovery Call
If you’re ready for a fresh start and want expert eyes on your brand and site, I’d love to help. I’m a brand and web designer for therapists and service-based business owners, and I’ve helped dozens of clients figure out where to begin. Whether you want a lightning-fast Easy Week or a more in-depth brand and website journey, we’ll create something that looks incredible and works hard behind the scenes for your business.
